Moschino’s Resort 2017 Show in LA Was a Color Festivity

Fashion

Jeremy Scott has just taken a step further toward futuristic fashion by not only showcasing his Moschino resort 2017 collection virtually, but also utilizing a revisited kind of the see-now-buy-now formula that is probably even more appealing. The Moschino resort 2017 and men’s spring 2017 live-stream ran yesterday at 7.30 pm Pacific time worldwide, while the actual runaway show took place in Los Angeles.

Moschino Resort 2017 Collection

The live-stream was both two- and three-dimensional, although the chances to watch it in 3D were very few; Jeremy Scott teamed up with virtual-reality streaming platform Livit, whose cardboard headsets were given to only 50 shoppers at Moschino’s New York and Los Angeles stores. As for the rest of Moschino customers, they had the chance to enjoy the show’s 2D live stream on Moschino.com.

Aside from this innovative way of showcasing a collection, Jeremy Scott also made it possible for the clothes to be ready for purchase right after the show, which is a great marketing formula many brands support now and that will surely bear fruit season after season. The fashion designer perfectly knows how to keep his followers and the brand’s customers in great expectations, for sure.

With the Moschino resort 2017 collection, Scott wanted to make us feel happy as well as cherish life in general, and the key to that buzz was feminizing women’s classics in a more youthful, colorful and modern way. Pin-up-inspired ensembles, such as high-waisted pencil skirts, Seventies crop-tops with off-the-shoulder necklines and optical printed designs, and even Nineties grunge t-shirt dresses were all updated with a modern touch that not only captures a sense of freshness and newness, but also seems to be particularly brought to life from anymillennial’s dream.

Moschino Resort 2017 Collection

Moschino Resort 2017 Collection

Many celebrities such as Katy Perry, Bella Thorne, Soko, Jhene Aiko, Christina Milian and Vanessa Hudgens were seen in the front row, which actually reinforces such a sentiment. Of course, some of the most famous Insta-Girls (such as Miranda Kerr, Hailey Baldwin and Chanel Iman) walked the catwalk as well, sharing the entire collection through their beloved IG filters.

“It’s Jeremy, so only the best and most vibrant and colorful is what you expect. His shows are always very entertaining. That’s why I come to support; he’s a creative genius. And I don’t have to travel all the way to Paris to see him, so it’s awesome,” declared Amber Rose after the show, perfectly summing up the whole concept behind the astonishing 62-piece collection.

Although featuring two separate line-ups, the overall show was quite uniform in style and mood, and both the men’s and women’s lines joined forces to celebrate colors, vibrant prints and movement. Even the total-black proposals featured rainbow-soaked details, not to mention the accessory line that was anything but boring.

Moschino Resort 2017 Collection

Moschino Resort 2017 Collection

Hawaiian flower leis completed most of the looks, adding overall peace & love hippy vibes to all of the different themes showcased. Scott played with different fashion movements, bonding them through a common joie de vivreattitude. Ye-ye girls, Goth bats, hippies and pin-ups can all find an updated version of their fashion persona, and Scott is particularly proud of that.

“I like the idea of all those kinds of different hand techniques and cultural things. I even did Pop Goths in all black with sunny embroidery or appliques. I was trying to play with different archetypes like the cool girls who would be, like heading down Melrose totally done up in the daytime. I just played with what I think about L.A. Maybe it’s my heightened-volume, turned-up version of it, but it’s how I see it and what I love about it. I hope people enjoy the show but also just enjoy the whole atmosphere,” Scott told WWD backstage.

Moschino Resort 2017 Collection

Moschino Resort 2017 Collection

Moschino Resort 2017 Collection

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Jonathan Saunders Appointed Chief Creative Officer of DVF

Fashion

After closing his namesake label at the end of 2015, Scottish designerJonathan Saunders was left without a proper fashion arena, wherein he could put all his creative efforts, thus making us wonder whether he was going to succeed any of his colleagues at some prestigious fashion house (in 2015 many designers stepped down from their creative positions, such as Raf Simons from Dior and Hedi Slimane from Saint Laurent). The anticipation was worth the wait, as it has been made official now that Jonathan Saunders has been appointed as chief creative officer of Diane von Furstenberg. London-based Jonathan Saunders will thus say goodbye to one of the edgiest European fashion capitals for the first time in 12 years to immediately move to New York, where DVF is currently based. 39-year-old Saunders is undeniably going to have big shoes to fill in, as his role includes overseeing the entire creative director of the iconic label.

Jonathan Saunders Is Chief Creative Officer of DVF

“Jonathan’s extraordinary passion for colors and prints, his effortless designs and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future. I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer;” said Diane von Furstenberg, DVF’s founder and chairwoman. Judging from one of the latest pictures Saunders himself uploaded on Instagram, and the excited compliments he returned to the punk-rock queen, our beloved Scottish designer must be already enjoying, if not entirely loving, his stay at the City That Never Sleeps.

“The wonderful thing about Diane is she’s very aware of designers in London. Diane came to one of my very early shows years ago when I was showing in London Fashion Week. She’s always been a supporter of the aesthetic of the brand that resonated with her in terms of my love of prints. I met her again at Downing Street in London, and I think we started a conversation and it went very fast;” he stated in a phone call with the WWD, revealing the decision was a quick one. Both the label and the designer apparently needed just a few weeks to make it official. “The spirit with which this brand was founded is incredibly relevant today. I am thrilled to be part of its next chapter. […] Although the brand has such an incredible history, the company is not afraid of change and doing things in an unusual and interesting way,” he concluded.

Saunders, who will work alongside chief executive officer Paolo Riva, will surely add a colorful and skilled artisanal touch to the label, revitalizing and modernizing DVF. He is also mainly known for his signature feminine aesthetics that will perfectly broaden the label’s usual audience, alongside DFV’s punk-rock silhouettes. While Diane von Furstenberg has quite a reputation for giving women cozy and self-confident designs, Saunders has that of being a modern, terrific designer that just turns intricate ideas into real products.

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Kendall and Kylie Jenner Launching Swimwear Line for Topshop

Fashion

Kylie and Kendall Jenner announced, via selfie no less, that they will be launching a swimwear collection for Topshop for the summer 2016 season. The unstoppable duo has taken the fashion world by storm, on the modeling and designing side, so why wouldn’t their next stop be to take on the over $13 billion swimwear industry. It was just this Wednesday that they announced their new venture, which will be available.

Kendall and Kylie Jenner Are Launching Swimwear for Topshop

The look worn to make the announcement was a neon green, strappy bikini, with “KENDALL + KYLIE” written on the thick black bands at the waistline and ribcage. The overall sneak peek also included suits like a BDSM-esque one-piece in black and gold, a front zip coral scuba top, and a thick two-piece white suit; Kendall paired the last bikini with a gold body chain.

If you’ve ever taken a moment to scroll through the sisters’ Instagram pages, you would find in no time that a majority of their posts are shot somewhere in the vicinity of a swimming pool, oftentimes even in featuring the bikini-clad sisters. But hey, they know their bodies look good, so why wouldn’t they want to show off with a bikini selfie. But now, things can be a little bit amped up, as they will be able to sport their very own swimwear for their selfies. It almost seems as if they live their whole lives in bathing suits, so why not venture into the industry?

With their sneak peek and whispered words of the Kendall and Kylie Jenner for Topshop 2016 swimwear collection, they didn’t leave an official drop date, unfortunately. If I had to guess though, I wouldn’t wonder if it will be releasing in the next month, as summer is impending. There would be no point in dropping the collection midway through the bikini season (although with their mass following, it likely wouldn’t even affect sales), and we can at least hope they wouldn’t have announced the line with an intention of holding it back until next spring, so my bet would be on very soon – hopefully it will come out around the same time as the sisters’ eyewear collection!

Both the Jenners’ swimwear and eyewear collections will be one of the most talked about lines of the season, so dropping them together may start a series of mass chaos. Imagine when both do drop, though, and all of the crazed selfies that will be posted on Instagram and the like with a whole getup by the Jenner duo.

Kendall and Kylie Jenner Swimwear for Topshop

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What You Need To Know About Prism Rainbow Highlighter

Fashion

Prism is probably one of the most viral highlighters in the history of makeup products, and it’s inevitably becoming a legend among the world’s most renowned beauty gurus and makeup aficionados. The Prism rainbow highlighter is here to stay, and if you haven’t heard of it yet, here is everything you need to know about it.

Prism Rainbow Highlighter

It’s been a few weeks already that a gorgeous rainbow highlighter created by entrepreneur Jenna Georgescu and sold through herEtsy shop Bitter Lace Beauty has been taking the beauty world by storm, enchanting everybody with its brightness and dreamlike colors. Like in a modern fairytale, Georgescu’s Prism highlighter became unimaginably viral after a Reddit user found it on the Internet and asked for help to relocate its sources, which subsequently led to the guru’s Etsy shop where, besides the Prism highlighter, the owner dabbles in creating equally gorgeous handmade makeup palettes. All her handmade makeup products are cruelty-free, and some of them are even vegan-friendly.

What happened next could be summed up in just one sentence: people ran amok all over the Internet, and the Prism highlighter subsequently went out of stock. Georgescu’s Instagram account and Etsy shop were quickly bombarded with new requests, leaving the guru’s almost any product completely sold out. Luckily for us, Georgescu restocked it yesterday, with the sole limitation of one Prism per purchase (by the way, it is pretty affordable too! it is sold for only $22 USD).

“I know this might be upsetting, but please realize we mean well by doing this; being a handmade item we have limited quantities during our releases and want everyone to be able to snag one until we are able to expand,” Jenna explained on Instagram. Due to the incredible number of requests, as well as new followers, Jenna moved then from Etsy to her own freestanding site, bitterlacebeauty.com, which went online earlier this morning. Such a success took Jenna by surprise, and she needed to add a few members to her team too.

Prism Rainbow Highlighter

It’s actually extremely time consuming to create Prism, which works on any skin tone, and it takes up to 12 hours to make just 100 of similar pans. That is, however, not preventing Jenna from fabricating it, as well as its aficionados from overwhelming the Internet and the main social media channels with creative makeup tutorials utilizing Prism and different ways of using it.

Racked, which managed to contact Jenna to interview her, asked her if she had any tips for applying or wearing Prism, and the 30-year-old entrepreneur revealed that the best way to use it was with your fingers. “As barbaric as this sounds I find using your finger gets amazing results — one swipe of the pan and one swipe to the cheek. You can go back and forth in the same direction to blend the colors into each other. If you would like to use a brush I find a dense contour brush works in a pinch. Use a side to side motion rather than swirling around;” she stated.

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Cara Delevingne Named the New Rimmel Face

Fashion

Edgy British model and actress Cara Delevingne has been formally announced as the new face of London-based beauty brand Rimmel. According to Johanna Businelli, chief marketing officer of color cosmetics for Rimmel’s parent company Coty, the multi-talented beauty will become the brand ambassador, and will also be featured in the upcoming campaign, with a date to be announced at a later time.

Cara Delevingne Named the New Rimmel Face

“I think it’s so rare for a beauty brand to find such a natural face as an ambassador,” said Businelli, in an interview with WWD. “We are very fortunate to have Kate Moss, but Cara is also a fantastic fit. We pick people who don’t need any customization, and I think that is one of the key points. Cara Delevingne is a true British woman and she has true British style – a classic beauty and she also has this imitable attitude. She has had a very fast rise to stardom; it’s been meteoric and she is extremely compelling and loved by the younger generation, which is a key, core target for the brand.”

What better figure for a British beauty brand than the face of someone (regarded by Businelli) as a “modern British beauty,” who embodies everything Rimmel stands for. Delevingne is special indeed, with her unmistakable, unique beauty, and she also has the feature of being versatile, by having the natural ability to change up her style on a whim.

“She has this quite unique look because it’s always bold, very trendsetting, and very personal,” Businelli continued. “It’s her style so she is inspired from within and she has that individual beauty and her individual way of self-expression, which for us is very important. If you look at the way the Rimmel brand translates, it’s really about empowering women to create their look. It’s not about having a stereotypical look. She has become a true inspiration for a generation of young women and for Rimmel.”

In order to best utilize Delevingne’s natural beauty and talent, Businelli has mentioned an intent to allow the model to drive any projects in the future. “We’ll be focusing on bringing new products, because innovation is the lifeblood of color cosmetics, and we have a fast pace of innovation, so bringing to market the innovation, that fits also the Cara personality and the Cara look,” Businelli spoke on, and as she continued, she shifted the interview to speak over Delevingne’s online presence. “It’s amazing, the following she has and it’s probably only going to continue to grow. I think over 28 million followers on Instagram alone, so that is an area that we really want to bring to life together with Cara. I think the key point here is authenticity and things being relevant and authentic.”

In a day where bloggers are being named as brand ambassadors (most recently and notably Aimee Song), moving forward on the digital front is more important now than ever. Having an e-famous face can do wonders for a label, and to kick things off with this initiative, the brand will be hosting a Snapchat conference around the world on April 15. Users will be able to send questions via a hashtag, #RimmelxCara, and Delevingne will answer her favorite questions live on the social media platform.

As the new partnership moves forward, the British model will be part of campaigns, launches, innovations, and anything else to come by the brand. But amidst all of the hectic uproar, Delevingne will not likely forget her roots with Rimmel.

“My first memory of Rimmel, was watching the adverts with Kate [Moss],” Delevingne began, in her interview with WWD. “I was very much a tomboy growing up so I never really wore makeup but I was always fascinated by how edgy and captivating the brand and its ambassadors were. It’s such an iconic cosmetic brand that represents the London girl. It was a natural partnership. The brand philosophy and core brand identity is in line with my own style and attitude. I am proud to be English and jumped at the opportunity to collaborate with such an iconic English brand.”

Delevingne has a clear connection with Rimmel, but she is not by any means exclusive to the brand. She is also the face of Saint Laurent’s most recent campaign (Hedi Slimane’s final hurrah for the label before his departure), and she will also be starring in science fiction/fantasy film “Valerian and the City of a Thousand Planets” with Clive Owen, Ethan Hake, and Rihanna, set to release in July of 2017. She has a pretty tight film schedule, with her work last year in “Pan” and “Paper Towns,” and upcoming films “Absolutely Fabulous: The Movie” and “Suicide Squad,” set to release this summer.

Delevingne is the latest face of Rimmel, replacing past names like Coco Rocha, Lily Cole, Solange Knowles, Sophie Ellis-Bextor, and Zooey Deschanel. With a line of prominent celebrities in its past, it is rather refreshing to have a true, “modern British beauty” at the forefront of the brand.

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Chinese designers will debut Minnie Mouse inspired designs at Shanghai Fashion week

Fashion

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Designers Ji Cheng, Han Lulu, Cindy Soong and Makin Ma will reveal their creations during Shanghai Fashion week. “Minnie Mouse is Disney’s fashion star,” said Allen Au-Yeung, vice president of product creative, The Walt Disney Co. Greater China. “Since Minnie’s inception her classic polka dots and red bow have always been on trend and continue to appeal to young adult females in China and around the world.”
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Minnie’s style has also inspired a collection by Kohl’s and an exhibition in London.
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