Chloe Spring 2016 Campaign Is About Bohemian Carefree Style

Hermes

Selfies, incorrectly held camera photos and perfectly times unwitting pictures depicting the days and nights of a group of girls is what defines the Chloe spring/summer 2016 campaign, starring gorgeous Antonina Petkovic, Ari Westphal, Celine Bouly, and Ilvie Wittek. The new team has been hired as a manner by which to switch up the key players of the campaign, taking it all in a different and new direction. Clare Waight Keller opted to hire on heir to the Rolling Stone music magazine, photographer Theo Wenner.

Chloe Spring/ Summer 2016 Campaign

“This campaign is very exciting for me because I really wanted to create a new energy for Chloé this season,” creative director of the French fashion house, Clare Waight Keller, said. “Theo is a photographer I have worked with several times before, and I really appreciate his youthful eye and spontaneity behind the lens,” the label’s designer added. “Likewise, I wanted to bring new faces to Chloé as they represent a more adventurous, free-spirited, impulsive side of the Chloé girl.”

Chloe went down to Argentina for the spring campaign and it certainly paid off, giving us incredible destination images that will inspire travelling in style to somewhere other than the picture perfect Italy, France or Spain. Buenos Aires certainly has much to offer, which certainly made for a colorful ad campaign that aptly showed off the brand’s diverse spirit, with cobblestone streets and mosaic tiles as the perfect backdrop for the season’s collections.

“There was a color and quality to the light on location, like there is dust in the air, and it made everything more vivid. These colors and textures seemed to perfectly embody the spirit of Chloé and this collection,” said Wenner. It certainly appeared as such as we look at the way the dreamy tassel tops, silk dresses and fringed bags fit right in with the city’s atmosphere. It was certainly a good neighbourhood to be in it appears.

It certainly makes us love the collection even more, for the design of the clothing is positively superb and each piece can be worn by the ladies out there who simply enjoy looking young and hip, no matter how old they get year after year. If it was Keller’s wish to instill more excitement into the campaign overall, this move with new models, a new photographer and a new location to shoot certainly gave us that.

The colorful outfits were dappled in sunlight during many of the shots and everything had a rather relaxed feel to it. The carefree spirit was captured even more through having unknown streets used for the campaign shots, working so well with the full-length dresses, the multi-colored shades and loose fits overall, the standout photo undoubtedly being the one where the model gazes at the floor in oversized sunglasses while wearing a short black skirt and asymmetrical top that matches over it, a tan leather bag thrown over her shoulder. Out of all the campaigns we have seen, this certainly make the top 15 for us, fashion lovers.

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HERMES BOLIDE DOUBLE BOTTOM BAG

Hermes

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The Hermes Bolide Double Bottom Bag is an extremely iconic piece that will surely please bag aficionados and starting bag collectors alike. This new take on the design is something that catches the eye, and we’re about to elaborate more about this development.

The Bolide has a long history – it was first created in the year 1922 when the wife of Hermes’s owner, Emilie-Maurice Hermès, wanted a new bag to carry in while she went out for a ride in a car (which was also a new invention at that time). The Bolide was called a ‘Bugatti’ at that time, and was the first bag to ever incorporate some zips.

Lightweight and easy to carry, this piece is really something new! Never has Hermes shown the Bolide with a double bottom, that’s why it’s really a joy to have. It’s a swift calfskin with gold-plated hardware and zip fastening, with two flat inside pockets for organization. What else would you ever need? Surely, this baby will never go out of style.

Measuring 24cm x 27cm x 10cm (L x H x D), you can get your very own Bolide Double Bottom Bag for €6,400 EUR or £5,850 GBP via Hermes e-store.

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Tag: Bag Hermès BOLIDE DOUBLE BOTTOM

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Hermès Ghillies Kelly Long Wallet

Hermes

hermes_ghillies-kelly-long-walletTrust Hermès to come up with something so adorable that only they can get away with. From the world of Hermès comes Kawaiiii!, the French luxury house’s take on the cutest of animated characters to promote (and I’m guessing) their latest additions which include bags and SLGs in new colour combinations.

Most naturally, the first thing to catch my eye is this: the Hermès Ghillies Kelly Long Wallet which has to be prettiest thing I’ve seen in a long while, especially when presented in the softest of pinks that’s simply irresistible. Priced in the SGD4000 toSGD5000 range (I honestly can’t keep up anymore with all the annual price increments), while it’s not the easiest wallet to get into (and use), it is by far one of the most gorgeous yet.

And before I go on non-stop about how much I need such a wallet in my life, check out the cute animation for yourself (it also features the Constance, the Plume and other bits and bobs) online via this link. Kawaii!

Tag: WALLET Hermès Ghillies Kelly

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Hermès Virevolte In Swift Calfskin

Hermes

hermes_virevolte-swift-calfskinIntroducing the Virevolte, a new bag offering from the house of Hermès which I can’t yet quite pronounce. Measuring 29 cm across by 42.5 cm (from top to bottom), it’s a casual enough of a sling-messenger that’s great for the weekend, in a soft slouchy leather that should hug the side of your body with ease. Finished with a leather shoulder sling that allows you to adjust the length, the bag’s most interesting feature is perhaps its counterweight fastening mechanism in natural Hunter cowhide, which besides weighing the bag, also keeps it secure from prying hands.

Priced at GBP3430 (or around SGD7000 after conversion), it’s a welcome addition to the French house’s bag inventory where most of its other bags are either handheld or too boxy. This one, on the other hand, could be just right for those looking for something casual and relaxed.

Tag: Hermès Virevolte

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HERMÈS PETIT H LAUNCHES INTRIGUING MONTHLY SURPRISE BOX

Hermes

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At Hermès, recycling gets a whole new meaning through the luxury house’s Petit H line of products. The line utilizes waste materials left over after the creation of other Hermès goods to create fun and quirky items that are as endearing as they are unique. The brand has added an additional air of intrigue to the label by launching a monthly Mystery box.

Other brands usually use this promotion on a subscription basis, but Petit H has chosen not to take this route. The brand describes the promotion saying: “Each month, we surprise you with a new selection of items from Petit h, our laboratory of imagination and reconstruction.” Everyone is a winner with this surprise box.

Luxurydaily reported that the mystery box was available in three price tiers. The PM box for $240, suitable for both genders, a MM box best suited for women with a price of $440 and the GM option, available for $580 is also intended for female customers.

Though Hermès gives no hint of what the boxes could contain, it is most likely that they will be small leather goods, jewelry or similar trinkets.

Tag: Hermès BOX PETIT H LAUNCHES INTRIGUING MONTHLY SURPRISE

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Soon You’ll Be Able to Get an Hermès Strap With Your Apple Watch

Hermes

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When I think of fashion brands that embrace technology, Hermès isn’t the first name to come to mind, but the company seems to be looking to change that, at least in a small way. Yesterday, Apple announced that Hermès will make three special leather bands for a new series of its Apple Watch that will also have a unique, Hermès-branded interface.

The Wall Street Journal reports this is the first time Apple has partnered with a luxury goods company on a product, and although the two companies are very different, they have at least one important commonality. Both Hermès and Apple make products that are at the pinnacle of their respective categories; Apple may not make traditional fashion, but it is, in significant ways, also a luxury company with dedicated, knowledgeable fans not unlike the shoppers who know all the intricacies of acquiring an Hermès Birkin.

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Apple has yet to release pricing information on the Hermès editions of the Apple Watch, but many of Hermès’s own watches are available online with retail prices starting at $2,425, which is not particularly expensive by luxury watch standards. It’s unclear if an Apple Watch instead of a traditional quartz setup will make that price more or less expensive, but the three strap styles Apple showcased at its event yesterday were in plain leather, which will help with the price.

Assuming the Hermès edition Apple Watch ends up being somewhere around that price, could you see yourself springing for one? If you weren’t interested in the watch before, does this do anything to make you reconsider? If so, you can expect the Hermès watches to launch in October

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